Publishing
Design through production of the Connecticut Healthy & Active Magazine for several years. This annual magazine supported the Cheshire Half Marathon & 5k race and was sent to households in the towns surrounding the race location. This non-profit race raised money to support 5 different charities including those for people with special needs.
Created hundreds of hard cover and soft cover books for Scholastic Books from concept to production. Successfully collaborated with Licensors, aligned to style guides and worked with printers to achieve highest quality final products.
Directed the creation of 20+ unique catalogs per year, ranging from 56-208 pages, which included strategy, design, copy, photography, production and printing. Created and managed budgets and production schedules along with managing 10+ FTEs and several freelancers while finding opportunities to be more innovative and efficient..
In addition to catalogs, I directed all coordinating content like social videos and posts, web pages, and paid ad assets.
